Joe's passion to make a positive difference in the lives of kids, families, and homeless animals keeps him in the news. He and his floppy-eared star traveled the nation for months in advance of the new film Benji Off the Leash, appearing on television, radio, in newspapers and magazines, promoting the film while passionately making a case for Hollywood to "clean up" their family films, and extolling the values of adopting pets from shelters. Joe says, "It's all about proving that you can put food on the table and, at the same time, make a positive difference in peoples' lives."
These two amazing compatriots have accumulated recent appearances on Good Morning America, Fox and Friends, Hannity and Colmes, Janet Parshall, Michael Medved, The New York Times, Christian Science Monitor, American Family Radio, Salem Radio, Living the Life and the 700 Club, Agape Press, Crosswalk.com, Associated Press, ABC Radio, Associated Press Radio, Ladies Home Journal, The Star, CNN several times, Fox News, CNN Radio, Delilah , Allen Kable, NBC News, CBS News, ABC News, Primetime Thursday, Entertainment Tonight, Access Hollywood, Inside Edition, Westwood One, plus local stations and newspapers in virtually every major market across the country.
When Joe struck out across the country in the Fall of 2001 to find the new Benji in an animal shelter, media flocked to follow him around. The American Humane had reported that the original Benji's rescue from a shelter caused more than one million adoptions. Camp wanted to recreate that model. Local and network television, radio and newspapers covered the search and the ultimate selection of a new Benji generating more than one billion media exposures for the efforts of shelters and rescue groups all across the nation.